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Brandjacking: A history of the latest corporate crisis
By Rosanna Moseley This week, Twitter hacking has been the corporate crisis of the moment. It started with Burger King on Monday, when their official Twitter handle @BurgerKing was hijacked and adorned...
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Twitter – ‘The bold & the bullet dodgers’
By Rosanna Moseley The first in a two-part series examining the contrasting fortunes of those who embrace Twitter in a crisis, vs those who hold it at arms length – Part 1: Organisations with an...
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When the Heat is On – Social Media Fails
The advent of social media has radically altered the context in which the reputation of an organisation is managed. Social media can be friend and foe. On the one hand, social media platforms are...
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